In the last two years, the concept of ‘Visual Search’ – that is the ability to search by taking a photo of a tangible product (as opposed to typing out your query) has really taken off, specifically with Pinterest, Amazon, Google, eBay, and Bing launching their respective visual search tools. It should be noted that visual search is not limited to simply finding products online … Continue reading Point, Shoot, and Shop!

The media today seems to suggest that the use of artificial intelligence technology is limited to the big firms encompassing the ‘technology oligarchy’ i.e. Google, Facebook, Apple, Microsoft, and Amazon. This, however, is not the case.   The Australian chocolate chain San Churro recently collaborated with Online Circle Digital – to revitalize the brand in the face of rapidly declining sales and as part of … Continue reading How San Churro used AI to revitalize its brand

Today’s food for thought centers around a commonly asked question by many aspiring marketers: Do I really need to learn how to code if I’m considering a career in digital marketing? And if so, how do I get even get started? Which coding language should I learn and how does each one relate specifically to digital marketing? Have no fear! Today I’ll be breaking down … Continue reading Should I Learn to Code?

This week I’ll be introducing one of many ways in which brands are using Big Data to embrace predictive analytics in order to create compelling content that enhances the digital experience for consumers particularly in relation to email marketing. As we have already come to know, marketing online is all about creating authentic experiences i.e. delivering non-generic content. This idea is extremely relevant and should … Continue reading Predictive Marketing for Digital Dummies

Whether you’re creating the next Uber, starting your own website or if you’re an existing business simply trying to expand your reach on the web. Regardless of what the case may be, you should consider adopting a digital marketing model that best maximizes visibility for your particular brand. And that’s where I come in! This is my guide to selecting the best digital marketing model for … Continue reading How to make money online!!! *not clickbait*